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From Opportunities to Business

From Opportunities to Business

Code: ENT4HM102
Scope: 10 ECTS (260 h)
Timing: 1st or 2nd semester
Language: English
Curriculum: Master Curriculum

Starting level and linkage with other courses

No prerequisites.

Replacements

This course replaces the course Yrittäjyyden työpaja from the previous curriculum.

Learning objectives and assessment

Passed courses are assessed on a scale of 1 to 5. The assessment criteria are presented for grades 1, 3 and 5.

Grade 1
The student can seek out and recognise new business opportunities, is able to analyse and select potential ideas and define his/her business idea together with team members and potential customers. The student can identify one potential tool to demonstrate his/her business model, is able to collect customer feedback and can create a properly structured business plan and present it.

Grade 3
In addition to the skills and competences mentioned for Grade 1, the student can turn business opportunities into new business ideas, is able to validate most potential ideas with different methods and develop her/his business idea together with team members and potential customers. The student can select and apply different lean methodologies and canvases. The student is able to utilise customer insight in the development process and create a prototype (MVP) and can convince an audience with proper justifications for her/his business plan.

Grade 5
In addition to the skills and competences mentioned for Grades 1 and 3, a student is able to critically validate most potential ideas with different methods and further develop her/his business idea together with team members and potential customers. The student will also be able to justify and analyse the use of lean methodologies and canvases and through an iterative process improve the viability of a business idea. The student is able to utilise customer insight in the development process, create and further develop the prototype (MVP), demonstrating the impact of the different success factors of his/her business idea and pitching his/her idea in a very convincing way.

Course content

  • Opportunity recognition
  • Idea creation and validation methods
  • Selection and preparation of proper Canvas tools (lean, futurice, team, BMC, etc.)
  • Design thinking and service design methods
  • Business planning
  • Pitching

Learning methods

Learning takes place in contact and virtual lessons and workshops, independent studies (business plan, pitching video of 3 minutes), teamwork (delivering at least 3 canvases) and online-studies. The assessment of one’s own learning (validation diary).

Recognition of prior learning (RPL)

If students have acquired the required competence in previous work tasks, recreational activities or on another course, they can show their competence via a demonstration and thus progress faster through their studies. More information and instructions for recognising and validating prior learning (RPL) are available at MyNet.

Cooperation with the business community

The learning sessions may include guest lectures, visits and/or real-life cases to be solved. Students apply their learning within their current work environment.

International dimension

Depending on the implementation, student backgrounds and work environments will bring an international perspective to the course. Internationality can also be present through casework, books, articles and assignments.

Teachers

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