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Using Instagram for Professional Purposes

Using Instagram for Professional Purposes

Code: COM8HH008
Extent: 1 credit (27 h)
Timing: Semesters 1–7
Level: Free-choice Studies
Type: Free-choice Studies
Language: English

Prerequisites

No prerequisites. The students may enroll in Winha. After the instructor has accepted the enrollment, the students may sent their completed learning task to the instructor any time during the academic year, preferably three weeks before the desired registration of the grade.

Learning objectives

Upon successful completion of the course, the students are able to:

  • Create and update a useful professional Instagram profile.
  • Use Instagram effectively for professional purposes.

Course contents

Students study the various sources about how to create an Instagram profile and how to use Instagram effectively for professional purposes in their own career. The assessment criteria will contribute to guiding the study and the learning task. The instructor will assess the final outcome.

Cooperation with the business community

It is recommended that the student gather feedback from peers in the business community before submitting the task to the instructor.

International dimension

The language of the profile is English and the profile must be designed for an international audience.

Teaching and learning methods

Independent learning task. There is no tuition, and the learning task may be completed any time during the academic year. See the instructions below.

Recognition of Prior Learning RPL

The student may present their existing Instagram profile where applicable, with or without possible modifications.

Teachers responsible

Matti Helelä

Course materials

Internet sources
Other sources

Assessment components and their respective weights

Instagram profile and posts 100%

Assessment criteria

The course is graded on the scale of 1–5 using the criteria in the assessment matrix below.

Learning task

“Instagram is a fast, beautiful and fun way to share your life with friends and family. Take a picture or video, choose a filter to transform its look and feel, then post to Instagram — it's that easy. You can even share to Facebook, Twitter, Tumblr and more. It's a new way to see the world.” (Instagram.)

  • Study the various sources about how to create a useful professional Instagram profile and how to use Instagram effectively for professional purposes in your own career.
  • Build a useful professional Instagram profile for yourself.
  • Use and update your existing Instagram profile if applicable or create a new profile.
  • Post a total of ten professionally meaningful photos and/or videos from the viewpoint of your own career.
  • Use professionally relevant and catchy text to convey your message.
  • Use hashtags wisely.
  • Tell a story. Be creative.
  • Interact with others, commenting on their images/videos.
    • Gather feedback about your profile from your peers to improve it before submitting your work to the instructor.
    • Send a notification of your completed task to the instructor by email as follows:
  • From your official school email with your real name.
  • To matti.helela@haaga-helia.fi.
  • Write myinstagram in the subject field. Otherwise your email will not be received.
  • Include a link to your Instagram profile.
  • Include a brief text of how you assess your own work using the three criteria in the assessment matrix below.
  • Mention your degree programme in your email.
  • Remember to include your student number in your email.
    • Answer the possible questions that the instructor may ask you by email.

Assessment matrix

 

Assessment Criteria

 

Content

Verbal expression

Images

5

Your profile looks highly professional. You provide professionally very relevant and appealing content. Very clear, engaging, well integrated, and creative story. Successful interaction with others.

Correct, very fluent and creative language. Rich and accurate vocabulary. You use keywords and hashtags very wisely.

Your images/videos convey the message in a highly creative way. They look highly professional, very well framed and of high technical quality.

4

Your profile looks professional. You provide professionally relevant content. Clear and appealing story. Good interaction with others.

Correct, fluent and pleasant language. Versatile and accurate vocabulary. You use important keywords and hashtags.

Your images/videos convey the message very clearly. They look professional, well framed and of good quality.

3

You provide professionally some relevant content. You tell a story. Interaction with others.

Easily readable language with very few mistakes. Rather versatile and accurate vocabulary. You use keywords and hashtags mainly quite well.

Most of your images/videos convey the message. Most of them look professional, rather well framed and of rather good quality.

2

You provide partly professional and relevant content. Some effort to create a story. Minimal interaction with others.

Mostly readable language, including several mistakes. General vocabulary. You use keywords and hashtags.

Your images/videos serve the purpose, although they look somewhat semiprofessional, poorly framed, or technically modest.

1

Only a few of your posts provide professionally interesting content. Lack of a clear story. Some effort to interact with others.

Understandable but quite defective language. Your keywords and hashtags are minimal or poorly chosen.

Your use of images/videos do not seem to convey the message very clearly but they draw some attention. They look poorly framed or technically defective.

0

Your posts do not serve the purpose.

Your language does not convey the message, or no hashtags.

Your images/videos do not seem to convey the message, or you do not use professionally any meaningful images, or your images look very poorly framed, or their quality is very poor.

The assessment of one's own learning does not influence the course grade. The assignment is the same for all courses/modules and the answers will also be used for course/module development. The assignment is completed on an E-form.