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Issue/Crisis Communication

Issue/Crisis Communication
  • Code: COM4LJ006 
  • Scope: 5 ECTS (135 h) 
  • Timing: 3rd semester 
  • Language: English 
  • Curriculum: Communication Management 2014 
  • Level: Advanced professional studies at Master-level 
  • Type: Elective 

Starting level and linkage with other courses 

Eligibility to Master-level studies. Link to Planning and Leading communications. 

Learning objectives and assessment  

Grade 1

The student knows concepts, methods and knowledge corresponding to crisis communication. S/he can recognize internal and external risks and issues from an organizational perspective. Based on the above, s/he can deliver a basic communication plan to manage potential crises.  

Grade 3 

The student understands concepts, methods and knowledge corresponding to crisis communication. S/he can monitor internal and external risks and issues, and understands the effects that various issues and crisis have on stakeholders, employees, business operations and the reputation of an organization. Furthermore, s/he understands media practices and processes related to an organizational crisis and can prepare a communication plan for a potential crisis taking those into account.  

Grade 5 

In addition to the competences and abilities described for grade 3 the student is able to prepare and implement comprehensive crisis communications strategy and plan and utilize social media for crisis prevention and management as well as reputation management and stakeholder engagement and dialogue purposes. 

Recognising and validating prior learning (RPL) 

If student has acquired the required competence in previous work tasks, recreational activities or on another course, s/he can show the competence with a demonstration, and progress faster through her/his studies. More information and instructions for recognising and validating prior learning (RPL) are available at MyNet.

Recognition of prior learning (RPL) is observed on the course according to separate instructions.  

Cooperation with the business community 

Students are required to relate their studies to own, real-life work situations. Possible guest lecturers with experience in leading communications in multinational organizations. 

Internationality 

International learning material and cases.

Course contents

Topics to be covered in the course include:

  • Issues, risks and crises

  • Key stages in crisis communication/management

  • Monitoring and analyzing issues and trends

  • Key stages in crisis communication

  • Crisis response strategies

  • Reputation management

  • Issue monitoring and crisis communications planning

  • Theories of issue / crisis communication

  • Media practices and processes in issue and crisis management

  • Social media and crisis communication

  • Crisis simulations

Learning methods 

Contact sessions/Virtua sessions

Individual and/or group assignments

Self-assessment of learning

Work-based learning to be discussed and agreed with the teacher. 

Assessment 

The course is evaluated on scale 1 to 5. The assessment criteria are presented for grades 1 - 3 - 5. 

The assessment of one's own learning does not influence the course grade. The assignment is the same for all courses/modules and the answers will also be used for course/module development. The assignment is completed on an e-form.  

Course teacher(s) 

Mirka Sunimento, Pasila 

Learning materials 

Available for students when the course begins.

Implementation plan 

Available for students when the course begins.

Schedule  

Available for students when enrolment opens  

Learning assignments and competence assessment  

To be communicated when the course begins.

Feedback  

Updated based on feedback received