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Structure, Content and Extent of the DP in Communication Management

Structure, Content and Extent of the DP in Communication Management

The Curriculum for studies starting in autumn 2014.

Profile of the Degree Programme in Communication Management ECTS
Work Development Methods 15
  Applied Research and Development 5
  Tools for Analysing and Forecasting** 5
  Project Management** 5
Leadership and Work Community 15
  Leadership Communication 5
  Leading Change 5
  Strategy in Practice 5
DP Specific Advanced Professional Studies 5
  Planning and Leading Communications 5
Elective Advanced Professional Studies* 20
  Organization, Diversity, and Employees 5
  Stakeholder Communications 5
  Media & Public Relations 5
  Issue/Crisis Communication 5
  Current Trends: Integrated Marketing Communications 5
  Excellence in Case Solving Skills** 5
Thesis: Research and Development Project 30
Free-choice Studies 5
Total 90

* Minimum of 10 ECTS from Communication Management offering, maximum of 10 ECTS from other HH Master's Degree Programmes or other Master's level courses (to be agreed separately)

**Excellence in Case Solving Skills course (MET4HY201) can replace one of the following courses: Project Management (MET2HY203) or Tools for Analysing and Forecasting (MET2HY202).

 

The Curriculum for studies started before autumn 2014.

Profile of the Degree Programme in Communication Management ECTS
Research/Methods (compulsory) 15
  Research Methodology* 5
  Project Management 5
  Communication Research & Academic Writing 5
Leadership (compulsory) 15
  Strategy in Practice 5
  Planning and Leading Communications 5
  Manager Communications 5
Advanced Professional Studies (electives)** 25
  Change & Communication 5
  Issue/Crisis Communication 5
  Organization, Diversity, and Employees 5
  Stakeholder Communications 5
  Media Relations/Training 5
  Current trends: Integrated Marketing Communications 5
Thesis: Research and Development Project*** 30
Free-choice studies 5
Total 90

* Chosen from the methodology course offering of the Master's DPs in HAAGA-HELIA.

** Minimum of 15 ECTS from the Communication Management offering, max. 10 ECTS from other HAAGA-HELIA master's degree programmes or other comparable courses (to be agreed separately).

*** Thesis work to start immediately, and it is planned to spread across semesters. Estimated workload per semester = 5 + 5 + 5 + 15.