Code IBA2LA009C
Extent: 1 ECTS (27h)
Language: English
Level: specialization studies
Type: compulsory (elective for master students)

Starting level and linkage with other courses

The course is a part of the International Business Acument (IBA) studies.

Learning outcomes

Upon successful completion of the course, the student knows the general elements of Marketing Strategies in international Business and their linkages.

Course contents

The course focuses on understanding the elements in international business that are yet to come in IBA programme; International Logistics, International Financial Management, International Business Agreements and International Marketing Strategies.

Teaching and learning methods

Case work, reflective discussions on International Marketing Strategies
Contact hours 6
Independent studies 21 h

Teacher(s) responsible

Jari Luomakoski

Course materials

Material provided by the teacher.

Assessment criteria

Participation in the workshop 100 %