Degree Programme in Tourism in a Nutshell | Profile of the Degree Programme in Tourism| Key learning outcomes | Professional growth | Curriculum

Degree Programme in Tourism in a Nutshell

Profile of the Degree Programme in Tourism

Bachelors of Hospitality Management have strong professional skills in the following fields:

• Communication Skills in Travel and Tourism
• Tourism Operational Environment
• Production and Sales of Travel and Tourism Services
• Social and Collaboration Skills
• Business and Entrepreneurial Skills

Communication Skills in Travel and Tourism is about learning to communicate in a professional way, using appropriate software. Compulsory language studies of Finnish students are made up of English and Swedish, as well as another foreign language whereas international students study English and Finnish. Written communication skills are important but also oral skills are practised a lot as they play an important role in successful tourism business.

Tourism Operational Environment stresses the importance of knowing the factors that influence actions and analyses methods necessary to develop destinations and tourism businesses. Students know how to utilise the new opportunities brought about by the economic, legal and social operational environment in a global tourism context.

Production and Sales of Travel and Tourism Services comprise the principles of practical sales and service jobs in travel and tourism, customer relationship management and development, as well as the production and development of tourism services. Students manage the opportunities offered by digital media in marketing and sales in the various sectors of travel and tourism.

Social and Collaboration Skills mean both self-management and leadership skills that are practised by taking different roles in different projects. Students learn to apply leadership and development theories to enhance operations. The role of networking in tourism business also becomes clear, as well as the need to constantly develop these networks.

Business and Entrepreneurial Skills teach the students to understand how tourism businesses and organisations operate. Graduates develop an entrepreneurial attitude and learn to run and develop a profitable business.

With the help of the above-mentioned knowledge, skills and methods the students acquire the most common meta-skills needed in the job market, project management, research and development, coaching, creative problem solving and innovation.

Key learning outcomes of the Degree Programme

The programme offers two specialisation alternatives: 

Professional studies in the Degree Programme in Tourism focus on Business Tourism where Business Travel and Corporate Travel and Meeting Management take a central role. The key contents are:

• Business Travel actors
• Travel Management processes
• Travel Management tools
• Selling and buying travel services
• Virtual meetings
  

Another specialisation is Event Planning and Management where business-related meetings and other corporate events are highlighted. The key contents are:

• Event planning process
• Event management
• Economics of events
• Impacts of events
• Technology for events
  

Professional growth

Students develop their professional skills and the generic meta-competences needed in work life through the following three phases: adaptation, application and development. The competences and skills of the students develop in an integrated way when they work in projects that provide increasing challenge as the studies advance.

All students with Finnish educational background are expected to spend one semester of studies or the work placement period abroad to enhance their preparedness for international challenges.

Curriculum

• Courses >>

• Competence Portfolio >>

• Structure, Content and Extent of the DP >>
• Study Modules >>