Degree Programme in International Sales and Marketing, Porvoo campus
Degree Programme in International Sales and Marketing in a Nutshell | Profile of the Degree Programme in International Sales and Marketing | Key learning outcomes of the Degree Programme | Professional growth | Curriculum
|Degree:||Bachelor of Business Administration (BBA) and the Finnish title of tradenomi
|Degree level:||Bachelor's degree
|Extent of the DP:||210 ECTS credits
|Duration of the DP:||3.5 years
|Study mode:||Full-time day programme
Basic studies 60 cr, Professional studies 90 cr, Free-choice studies 15 cr, Work placement 30 cr, Bachelor´s thesis 15 cr
|General arrangements for the accreditation of prior learning:||
See HAAGA-HELIA's general arrangements for the accreditation of prior learning >>
|Access to further study:||
|Internationalization:||Most of the learning takes place in real-life projects for businesses operating internationally. This opens up doors for the students and helps them develop their networks already during the studies. This makes it easier for graduates to find jobs both in Finland and abroad.|
|Employment opportunities after graduation:||The daily work of the students is all about operating in multicultural teams. They are supervised by staff representing several nationalities. The commissions they get from companies familiarise them with various markets and ways of doing business. They can also go an exchange, do work placement abroad and participate in international development projects.|
|Cooperation with working life and with other associates||Learning takes place in real-life projects. Every semester the students work for a business company on challenges assigned by the company. Learning is work and work is learning.|
Bachelors of Business Administration have strong professional skills in the following fields:
- International Business Skills
- Professional Sales Skills
- Communication and Collaboration Skills
- Entrepreneurial Skills
These skills will be acquired through working in real-life projects commissioned by business companies. The students play an active role in the learning process, and they are coached throughout their studies.
International Business Skills help students operate in the international environment, and develop analytical skills in order to identify business opportunities. The students learn to collaborate with people from different cultural backgrounds. Part of the studies can be carried out in any of our 200 partner institutions around the world. Students can also deepen their international business skills by doing their work placement abroad.
Professional Sales Skills are about developing customer relationships. The students learn how to encounter customers face to face, structure sales negotiations, distinguish different buyers with different motivations, and find solutions for them using personal and virtual sales channels and sales support tools.
Communication and Collaborations Skills are about learning to communicate professionally in a proactive and goal-oriented way. These skills are practised on a daily basis in our multicultural learning environment in real life projects where the students take on different roles, developing both self-leadership to leading others. Language studies are readily available throughout the programme.
Entrepreneurial Skills are present in all the aspects of professional growth. Students develop an entrepreneurial attitude towards everything they do; learn to work under pressure, network, are curious about the world, see new business opportunities, make decisions, take responsibility, and have courage to take risks.
Key learning outcomes of the Degree Programme
Graduates from the Degree Programme in International Sales and Marketing acquire skills that prepare them for versatile employment possibilities and a fast career track. Possible job title include e.g.
- Key Account Manager
- Project Manager
- Team Leader
- Store Manager
- Sales Negotiator
- HR Consultant
- Area Manager
- Import/Export Assistant
- Marketing Assistant
- Product/Category Manager
Openness to work in multicultural teams and flexibility to encounter the challenges that it brings along is a prerequisite for successful professional growth. Team work skills are developed by working in different roles in different projects.
The professional growth of the student starts by understanding the world we live and operate in. The process goes on to seeing one´s own role in it. In the course of the studies the focus turns to developing one´s own values, professional goals, strengths and career aspirations.