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Communication and Media Management

Communication and Media Management

Code: COM1SP001

Extent: 5 ECTS

Timing: I year autumn – II year autumn

Language: English

Level: Advanced Professional Studies

Type: Compulsory

Learning Outcomes:

The student knows the basic theories of communication and practices of media management and identifies the main concepts of both topics in the context of organizational development. He/she understands the role of communication and media management and the importance of them. The student is able to draft a communication plan and utilize the potential of media management.

Content:

  • Planning and Tools

  • Personal and Organizational Communication

  • Internal and External Communication

  • Communication plan and strategic planning

Cooperation with the Business Community:

  • The student prepares the templates and plans for communication and media management to real organizations and companies

International Dimension:

  • All material in English and all cases real international organizations

Teaching and Learning Methods:

  • Lectures 20 h, distance learning and independent student work including portfolio and/or communication plan
    (lectures and workshops, communication plan case studies, assignments, exam/portfolio)

Teacher Responsible: Risto Rasku

Course Materials:

Books;
1. George Sylvie, Jan Wicks LeBlanc, Ann Hollifield etc.; Media Management: A Casebook Approach (4th ed.)
2. Mike Friedrichsen, Wolfgang Mühl-Benninghaus (eds,); Handbook of Social Media Management

Other;
1. Workbook A – Creating a communications plan
2. British Airways Communication plan template
3. How to develop a communication plan  (http://www.hieran.com/comet/howto.html)

Assessment Criteria:

5 (Excellent) The student knows and can critically evaluate corporate communication strategies and Media management in terms of theories, core concepts and methods. The student can synthesize a number of different theories to each other. He /she can apply the knowledge and theories in the subject area. The student masters the broad range of practical skills, which appear as the ability to take advantage of knowledge and to discover new creative solutions. The student shows he/she is capable of managing diverse professional tasks or projects and problem situations. The student shows his/her ability to work independently as an expert in the field of communication planning and media management, and the ability to make decisions and innovative solutions in unpredictable business environments. The student participates in co-operation by taking part in group work interactively. He/she is committed to group work and to taking care of others success. The student has a positive attitude. He/she is able to evaluate and develop his/her own know-how in a critically and diverse way. The student takes responsibility for the development of the individual and the group.
4 (Very Good) The students knows and can evaluate the Communication strategies and Media management in terms of theories, core concepts and methods. The student can relate different information to each other. He /she can apply the knowledge and theories in the subject area. The student masters the broad range of practical skills, which appear as the ability to work independently in projects or as an expert in the field of corporate communication and media management. He/she displays his/her ability to solve complex problems in the field. The student participates in co-operation by taking part interactively. He/she is committed to co-operate. He/she is able to evaluate and develop his/her own know-how in a critically and diverse way.
3 (Good) The student has wide knowledge of the core concepts, theories and methods of the sport marketing in media. He/she can combine many different types of information. The student masters the practice of basic and special skills which is needed for working independently. He/she displays his/her ability to solve complex problems in the area of corporate communication strategies and Media management. The student participates in co-operation quite actively and diverse way. He/she can evaluate his/her own know-how in a realistic way.
2 (Satisfactory) The student partly recognizes the core concepts, theories and methods of corporate communication strategies and Media management. The student knows the basic practical skills which he/she needs in familiar circumstances. The student sometimes participates in group work. He/she has flaws in his/her self-assessment.
1 (Sufficient) The student partly recognizes the core concepts and/or methods of corporate communication strategies and Media management. He/she has poor knowledge needed to work in the field of sport marketing in media, so he/she needs guidance in his/her work. The student sometimes participates in group work. He/she cannot evaluate him/herself.
0 (Fail) The student does not perceive the core concepts, theories or methods of corporate communication strategies and Media management. The student does not have the ability to work in the field of sport marketing in media according to the know-how she or he has shown. The student is not able to fluently co-operate. He/she cannot evaluate him/herself.