You are here

Sport Business Intelligence

Sport Business Intelligence

Code: BUS1SP001

Extent: 5 ECTS

Timing: I year autumn – II year autumn

Language: English

Level: Advanced Professional Studies

Type: Compulsory

 

Learning Outcomes:

The student knows the basic theories of Business Intelligence and identifies the main concepts of Sport Business Intelligence in the context of organizational development. He/she understands the role of data driven development and the importance of Business Intelligence systems. The student is able to draft a business intelligence plan and data collection for the purposes of his/her organization.

Content:

  • Research (qualitative and quantitative methods, marketing research, planning, data collection, analysis, discussions, interpretation and ethics)

  • New Research Data related to the Field and Project Work, Critical Data Evaluation and Interpretation

  • Applied Research Management

  • Data Collection and Field Studies

Cooperation with the Business Community:

  • Introduction to Business Intelligence software by Webropol Ltd.

International Dimension:

  • All material in English and all cases real international organizations

Teaching and Learning Methods:

  • Lectures 76 h, distance learning and independent student work including data collection plan and/or business intelligence plan
    (lectures and workshops, Wepropol software case studies, assignments, exam/portfolio)

Teachers Responsible: Risto Rasku, Osmo Laitila, Kari Puronaho, Timo Vuorimaa, Hanna Vuorimaa

Course Materials:

  • Risto Rasku & Aila Ahonen (Eds.), Sport Business Intelligence, Case WRC Neste Oil Rally Finland

  • Foster Provost & Tom Fawcett, Data Science for Business – What do you need to know about data mining and data-analytic thinking

  • Thomas & Hodges: Designing and Managing your Research Project, Tenenbaum & Driscoll: Methods of Research in Sport Sciences, Veal & Darcy: Research Methods in Sport Studies and Sport Management.

Assessment Criteria:

5 (Excellent) The student knows and can critically evaluate Business Intelligence systems and practices in terms of frameworks, core concepts and methods. The student can synthesize a number of different theories to each other. He /she can apply the knowledge and theories in the subject area. The student masters the broad range of practical skills, which appear as the ability to take advantage of knowledge and to discover new creative solutions. The student shows he/she is capable of managing diverse professional tasks or projects and problem situations. The student shows his/her ability to work independently as an expert in the field of Business Intelligence related planning and management, and the ability to make decisions and innovative solutions in unpredictable business environments. The student participates in co-operation by taking part in group work interactively. He/she is committed to group work and to taking care of others success. The student has a positive attitude. He/she is able to evaluate and develop his/her own know-how in a critically and diverse way. The student takes responsibility for the development of the individual and the group.
4 (Very Good) The students knows and can evaluate Business Intelligence systems and practices in terms of frameworks, core concepts and methods. The student can relate different information to each other. He /she can apply the knowledge and theories in the subject area. The student masters the broad range of practical skills, which appear as the ability to work independently in projects or as an expert in the field of Business Intelligence related planning and management. He/she displays his/her ability to solve complex problems in the field. The student participates in co-operation by taking part interactively. He/she is committed to co-operate. He/she is able to evaluate and develop his/her own know-how in a critically and diverse way.
3 (Good) The student has wide knowledge of the core concepts, theories and methods of Business Intelligence systems and practices. He/she can combine many different types of information. The student masters the practice of basic and special skills which is needed for working independently. He/she displays his/her ability to solve complex problems in the area of Business Intelligence strategies and management. The student participates in co-operation quite actively and diverse way. He/she can evaluate his/her own know-how in a realistic way.
2 (Satisfactory) The student partly recognizes the core concepts, theories and methods of Business Intelligence systems and practices. The student knows the basic practical skills which he/she needs in familiar circumstances. The student sometimes participates in group work. He/she has flaws in his/her self-assessment.
1 (Sufficient) The student partly recognizes the core concepts and/or methods of Business Intelligence systems and practices. He/she has poor knowledge needed to work in the field of Business Intelligence, so he/she needs guidance in his/her work. The student sometimes participates in group work. He/she cannot evaluate him/herself.
0 (Fail) The student does not perceive the core concepts, theories or methods of Business Intelligence systems and practices. The student does not have the ability to work in the field of Business Intelligence according to the know-how she or he has shown. The student is not able to fluently co-operate. He/she cannot evaluate him/herself.