- Code: COM4LJ008
- Extent: 5 ECTS (135 h)
- Timing: 2nd semester/4th semester
- Language: English
- Curriculum: Communication Management 2014
- Level: Advanced professional studies at Master-level
- Type: Elective
Starting level and linkage with other courses
Eligibility to Master-level studies. Link to Planning and Leading communications.
Learning goals and assessment
The student knows concepts, methods and knowledge corresponding to stakeholder communication. S/he understands the responsibilities and the relationships that an organization has with various stakeholders specifically and society in general. S/he can identify contractual and community stakeholders (customers, investors, suppliers, regulators, public etc.) of an organization and draft a basic communication plan to meet their needs and interests.
The student is able to map and prioritize stakeholder groups and apply human insight, concepts and data to plan communications. The student is able to utilize social media and other communication channels to obtain feedback from stakeholders.
The student accomplishes all of the above, and is able to recognize and manage divergent expectations of stakeholders and foster a dialogue with them. The student is able to proactively manage the reputation of the organization. S/he can critically evaluate concepts, methods and knowledge corresponding to stakeholder communication.
Recognising and validating prior learning (RPL)
If student has acquired the required competence in previous work tasks, recreational activities or on another course, s/he can show the competence with a demonstration, and progress faster through her/his studies. More information and instructions for recognising and validating prior learning (RPL) are available at MyNet.
Recognition of prior learning (RPL) is observed on the course according to separate instructions.
Cooperation with the business community
Students are required to relate their studies to own, real-life work situations. Guest lecturers with experience in leading communications in multinational organizations.
International learning material and cases.
Topics to be covered in the course include:
- Human insight: Identifying and prioritizing stakeholder groups and their expectations
- The role of data in communication planning
- Creating involvement and dialogue with stakeholders
- Corporate Social Responsibility
- Reputation Management
- Theories and concepts of stakeholder communication
Contact sessions/Virtual sessions
Individual and/or group assignments
Self-assessment of learning
Work-base learning to be discussed and agreed with the teacher.
The course is evaluated on scale 1 to 5. The assessment criteria are presented for grades 1 - 3 - 5.
The assessment of one's own learning does not influence the course grade. The assignment is the same for all courses/modules and the answers will also be used for course/module development. The assignment is completed on an e-form.
Hanna Rajalahti, Pasila
Cornelissen, Joep. 2017. Corporate Communication. A Guide to Theory and Practice. 5th ed. Sage. Los Angeles etc. (Or older edition.)
Other material provided by the teacher.
Available for students the course begins.
Available for students when enrolment opens.
Learning assignments and competence assessment
To be communicated when the course begins.
Updated based on feedback received