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Stakeholder Communications

Stakeholder Communications
  • Code: COM4LJ008 
  • Extent: 5 ECTS (135 h) 
  • Timing: 2nd semester/4th semester 
  • Language: English 
  • Curriculum: Communication Management 2014 
  • Level: Advanced professional studies at Master-level 
  • Type: Elective 

Starting level and linkage with other courses

Eligibility to Master-level studies. Link to Planning and Leading communications.

Learning goals and assessment

Grade 1

The student knows concepts, methods and knowledge corresponding to stakeholder communication. S/he understands the responsibilities and the relationships that an organization has with various stakeholders specifically and society in general. S/he can identify contractual and community stakeholders (customers, investors, suppliers, regulators, public etc.) of an organization and draft a basic communication plan to meet their needs and interests.

Grade 3

The student is able to map and prioritize stakeholder groups and apply human insight, concepts and data to plan communications. The student is able to utilize social media and other communication channels to obtain feedback from stakeholders.

Grade 5

The student accomplishes all of the above, and is able to recognize and manage divergent expectations of stakeholders and foster a dialogue with them. The student is able to proactively manage the reputation of the organization. S/he can critically evaluate concepts, methods and knowledge corresponding to stakeholder communication.

Recognising and validating prior learning (RPL)

If student has acquired the required competence in previous work tasks, recreational activities or on another course, s/he can show the competence with a demonstration, and progress faster through her/his studies. More information and instructions for recognising and validating prior learning (RPL) are available at MyNet.

Recognition of prior learning (RPL) is observed on the course according to separate instructions. 

Cooperation with the business community

Students are required to relate their studies to own, real-life work situations. Guest lecturers with experience in leading communications in multinational organizations.

Internationality

International learning material and cases.

Course contents

Topics to be covered in the course include:

  • Human insight: Identifying and prioritizing stakeholder groups and their expectations
  • The role of data in communication planning
  • Creating involvement and dialogue with stakeholders
  • Corporate Social Responsibility
  • Reputation Management
  • Theories and concepts of stakeholder communication

Learning methods

Contact sessions/Virtual sessions
Individual and/or group assignments
Self-assessment of learning

Work-base learning to be discussed and agreed with the teacher. 

Assessment

The course is evaluated on scale 1 to 5. The assessment criteria are presented for grades 1 - 3 - 5. 

The assessment of one's own learning does not influence the course grade. The assignment is the same for all courses/modules and the answers will also be used for course/module development. The assignment is completed on an e-form.

Teacher responsible

Hanna Rajalahti, Pasila

Learning material

Cornelissen, Joep. 2017. Corporate Communication. A Guide to Theory and Practice. 5th ed. Sage. Los Angeles etc. (Or older edition.)

Other material provided by the teacher.

Implementation plan  

Available for students the course begins.

Schedule   

Available for students when enrolment opens.     

Learning assignments and competence assessment   

To be communicated when the course begins.

Feedback   

Updated based on feedback received